The Tale of Two Customer Journeys aka – how to build a business which lasts, by putting customer care at its heart This is the tale of two customer journeys, and whether doing business with you is painful or pleasurable? Let me share these two different...
Three Fundamentals To Avoid “Email Bloat” How To Ditch The Curse of Over-Stuffed Copy and Write Compelling Emails Your Audience Can’t Wait To Open I vividly remember my first “urgghh I ate too much” moment. I was eleven and I’d gone to a friend’s...
The Small But Mighty Marketing Show – Episode 03 Bond and Nudge: A Simple Filter To Writer Better Emails Have you ever found yourself sitting down to write an email to your audience (because…ya know…it’s ‘email day’) only to discover that your creative well is...
The Small But Mighty Marketing Show – Episode 02 How To Writer Better Email Subject Lines With These 4 Different Styles Are you unwittingly shooting your email marketing in the foot, by treating the email subject line like the poor relation? I know it’s...
The Small But Mighty Marketing Show – Episode 1 Calls To Action In Email Marketing – How To Get It Right So you’ve committed to emailing your peeps… You’ve read ALL the books about how to make them somewhat entertaining… You’ve got a careful...
Why Voice Matters For Your Business “I’m the only person who knows my voice and how I write for my marketing. Nobody else can nail it.” This is one of the biggest challenges for business owners thinking about bringing in writers to their team – whether it’s for...
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