The 5 Big Reasons Why Business Owners Overlook Case Studies. (Are You Making This Costly Mistake Too?) Riddle me this… In a time when prospects are becoming increasingly jaded and immune to sales tactics which worked wonderfully just a few short years ago...
The Small But Mighty Marketing Show – Episode 08 How To Write Copy That Flows (& Why It Matters So Much) Does your marketing copy pass ‘The Breath Test’? Are you inadvertently putting in stop words, which rip your reader out of their emotional...
The Small But Mighty Marketing Show – Episode 06 How To Write More Compelling Features & Benefits (Transforming Your Copy From Boring to Tell-Me-More-ing) No doubt you already use the power of features and benefits in your marketing copy, but if you’re...
The Small But Mighty Marketing Show – Episode 05 The Simplest Way To Write Better Marketing Copy What if I were to tell you there’s ONE thing you can do which will help you write more compelling marketing copy – you’d want to know what it is, right? When I share...
The Small But Mighty Marketing Show – Episode 04 The One Thing Your Website Must Do When someone arrives on your website home page there’s just ONE thing on their mind… …what’s in it for me? And to address this burning issue there are 3 simple...
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