The Small But Mighty Marketing Show – Episode 1

Calls To Action In Email Marketing – How To Get It Right

So you’ve committed to emailing your peeps…

You’ve read ALL the books about how to make them somewhat entertaining…

You’ve got a careful blend of story, and scattered through a good ol’ sprinkle of usefulness with gay abandon…

But then you hit the wall.

The. Call. To. Action.

And suddenly it feels as toe-curling as that time you called your cousin by your dog’s name.

Ooops.

Awkward…

(but in my defense I spend waaaay more time with my dogs than my cousins, and at least I used the dog’s actual name not the nick-name that fondly references room-evacuating levels of flatulence – I mean, that’s a win right?)

And that’s why I see so many business owners making two BIG mistakes when it comes to calls to action in their email marketing.

If you’re making either of these mistakes you’re missing opportunities for the reader to get to know, like and trust you…or even (gasp) take the next step and buy your stuff.

Watch the short video below to see what these 2 big mistakes are, and to make sure you aren’t making them in YOUR email marketing:

Don’t forget to give the video a cheeky share and thumbs up if you’ve found it useful.

If you want help whipping your email marketing into shape for better connection with your audience, and better results for your business, get in touch today.