The Small But Mighty Marketing Show – Episode 04

The One Thing Your Website Must Do

When someone arrives on your website home page there’s just ONE thing on their mind…

…what’s in it for me?

And to address this burning issue there are 3 simple questions you need to answer quickly and clearly if you want to keep them engaged and reassure them that they’re in the right place.

If you don’t do this they’ll be hitting the back button faster than a terrier can hide behind the sofa at bath-time (‘cos terriers…and water) and they’ll likely never return to your website again.

So make sure you don’t blow your chance to make a great first impression with your website visitors and watch the latest episode of The Small But Mighty Marketing Show where I share these vital pieces of information you need to have on your website home page…

Feel free to hit the ‘Share’ arrow on the video if you’ve found it useful.

And if you want help whipping your own website copy into shape, for better engagement and conversions with your audience get in touch.

******************************************

PREFER TO READ?

Here’s the transcript of the video of you’re a reader rather than a watcher…

Hi, it’s Tanya Smith from More Business Buzz. I feel a bit like Ronnie Corbett sitting in this arm chair today. I’m not going to launch into too long a monologue hopefully, but it’s too windy to shoot outside, so I’ve come into the garden shed where it’s less windy.

So in today’s Small But Mighty Marketing Show, I want to talk about website copy. I’ve been writing copy for a client this week for her Home Page and I thought it would be useful for me to go over a couple of things that I have to make sure I’m doing as a copywriter which will hopefully help you if you’re reviewing your website copy or maybe giving it a makeover or writing it from scratch.

So here’s the thing, too many business owners make the mistake of making their website all about them. But you need to turn that 180 degrees basically and make it all about the reader.

Let me give you an example: say you offer something on your website that I’m looking for. If I’ve got a problem, or something’s bugging me, or I want to fix something – I’m looking for a solution.

There are three main things that I want to know when I arrive on your website:

The first thing is, do you actually understand me as a potential customer?

Do you understand the problem that I’m looking for a solution for? That’s the first thing.

The second thing I want to know is have you got something that can help me?

Most people go to look at a website because they want help with something. They want to solve a problem, they want to fix something. So I want to know, have you got something that can help me?

It’s not necessarily something to buy. It might be that you want me to read something or download something or buy something, but I want to know that you actually have got something that can help me. Otherwise, what would be the point of me sticking around?

And the third thing I want is for you to tell me what to do next.

I just see this all too often. People don’t put any sort of call to action on their homepage. It’s all about, ‘this is what I do, this is what great awards I’ve won’ and it’s all me, me, me!

But when I get to your website, if it’s the first time I’ve arrived and I don’t know you very well, I want to know what’s in it for me.

I’m spending the time looking for solution, “selfishly” – because we are creatures who put ourselves first. That’s perfectly normal, especially when we’re in problem solving mode.

I’ve got this problem. I need to solve it. We’re putting ourselves first in that search.

I want to know, do you understand the problem that I’ve got? Can you help with that problem and what should I do next? (What’s the step that you want me to take to get help?)

So I thought it would be useful for you if you go back and look at your Home Page of your website and see whether you’re hitting those criteria.

Now, of course, when you’re writing website copy, inevitably some of it IS going to be about you and that’s fine! You know, what you do, what you help with, what you’ve achieved. You’ve got social proof from other people who’ve worked with you and people that you’ve helped. Those are all important to help persuade me that you can help me as well.

But when you’re talking about yourself, be sure to make it relevant and relate it back to the person reading that copy on your website. You can talk about your awards and say, ‘and here’s, here’s how me winning this can help you.’

So that’s just a quick video today, some thoughts I had while I was writing website copy for a client’s home page this week that I thought would be useful for you and your marketing. S

If you want more tips like this be sure to join my email list.

I’ll see you in the next video. Bye Bye!