Five Reasons Why Business Owners Overlook Case Studies
The 5 Big Reasons Why Business Owners Overlook Case Studies. (Are You Making This Costly Mistake Too?) Riddle me this... In a time when prospects are becoming increasingly jaded and immune to sales tactics which worked wonderfully just a few short years ago (yellow...
The Tale of Two Customer Journeys
The Tale of Two Customer Journeys aka - how to build a business which lasts, by putting customer care at its heart This is the tale of two customer journeys, and whether doing business with you is painful or pleasurable? Let me share these two different experiences I...
Three Fundamentals To Avoid Email Bloat
Three Fundamentals To Avoid "Email Bloat" How To Ditch The Curse of Over-Stuffed Copy and Write Compelling Emails Your Audience Can't Wait To Open I vividly remember my first “urgghh I ate too much” moment. I was eleven and I’d gone to a friend’s birthday party at the...
How To Write Copy That Flows
The Small But Mighty Marketing Show - Episode 08 How To Write Copy That Flows (& Why It Matters So Much) Does your marketing copy pass 'The Breath Test'? Are you inadvertently putting in stop words, which rip your reader out of their emotional state, and plonk...
How To Overcome Objections In Your Sales Copy
The Small But Mighty Marketing Show - Episode 07 How To Overcome Three Common Objections In Your Sales Copy (& Help Your Prospect Make A Buying Decision) It’s not that I was being indecisive….I’d read from top to bottom….I’d pondered dreamily about how fantastic...
How To Write More Compelling Features And Benefits
The Small But Mighty Marketing Show - Episode 06 How To Write More Compelling Features & Benefits (Transforming Your Copy From Boring to Tell-Me-More-ing) No doubt you already use the power of features and benefits in your marketing copy, but if you're not careful...
The Simplest Way To Write Better Marketing Copy
The Small But Mighty Marketing Show - Episode 05 The Simplest Way To Write Better Marketing Copy What if I were to tell you there’s ONE thing you can do which will help you write more compelling marketing copy – you’d want to know what it is, right? When I share what...
The One Thing Your Website Must Do
The Small But Mighty Marketing Show - Episode 04 The One Thing Your Website Must Do When someone arrives on your website home page there's just ONE thing on their mind... …what’s in it for me? And to address this burning issue there are 3 simple questions you need to...
Bond and Nudge: A Simple Filter To Write Better Emails
The Small But Mighty Marketing Show - Episode 03 Bond and Nudge: A Simple Filter To Writer Better Emails Have you ever found yourself sitting down to write an email to your audience (because…ya know…it’s ‘email day’) only to discover that your creative well is...
How to Write Better Email Subject Lines
The Small But Mighty Marketing Show - Episode 02 How To Writer Better Email Subject Lines With These 4 Different Styles Are you unwittingly shooting your email marketing in the foot, by treating the email subject line like the poor relation? I know it’s tempting,...