Tanya Smith-Lorenz

More Business Buzz

Strategist, Consultant, Agency

Facebook Ads & Lead Generation

Whatever your business is, you have 3 key needs:

To be seen, at the right time, by the right people

To have a flow of targeted NEW leads coming into your business that you can sell to

To increase your profits

Our Clicks To Growth System™ is the answer to elegant, congruent, rapid results for your business’s 3 key needs – with bespoke campaigns based around our core pillars:

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Positioning Attractors

Getting seen by your ideal target audience and establishing your relevance to them, in a way that positions you as a leader in your sector.

Trust Ascenders

Creating a congruent pathway to take a prospect from first connection to valued client at the level which best serves them, whilst adding value at every step and speaking directly to their needs.

Value Multipliers

Plugging the gaps in your funnel to give prospects and customers exactly what they need when they need it, to create profit progression and boost lifetime customer value.

CLA event June 9th 2015If you have a business where you know what you sell, and you have a proven process of converting new leads into customers we can help bring you MORE targeted leads on the ‘front end’ of your business, which in turn creates more sales from the ‘back end’ of your business.

These scenarios are what we typically see with our clients, and maybe this applies to you too :

Maybe you’ve found yourself struggling with the ‘Too Many Hats’ syndrome in your business? That one where you are the CEO of ‘Everything’ but never quite master of anything, and you know your marketing could and should be bringing in better results, but you don’t have the bandwidth to do any more yourself.

Or you’ve hit a ceiling on your marketing with the strategies you currently use and you want to tap into the 1.3 billion + audience on Facebook.

Or you’re launching a new product or program in your existing business and you want to give it a flying start.

No doubt you’ve heard that Facebook Ads are great for promoting your business, and you might have thought ‘well I use Facebook, and I’ve seen ads on there – how hard can it be to throw up a few ads like those myself too?’

Let me ask you this…

Do you want to take time out from what YOU do best in your business to learn the intricacies of Facebook Advertising and Lead Generation? If so, you’ll need to get to grips with this list for starters :

  • which ad type to use at which point in the campaign
  • where to put pixels
  • which graphics convert best
  • how to find the best target audience
  • how to split test ads and landing pages to ditch the poor perfomers and keep the best
  • how to track results for the metrics which matter, and adjust ads accordingly
  • how to scale out to reach larger audiences
  • how to connect with your audience from every angle
  • how to wrap valuable content around your ads
  • how to re-target people who aren’t quite ready to take action, and stay on their radar until they are
  • how to tailor your message to each segment of your audience – cold, warm and hot prospects
  • which offer to have where in each stage of your funnel
  • how to offset your click costs at the front end of your funnel, whilst generating goodwill….and more!

Or would you prefer to stay focused on what YOU do best in your business?  And allow us to focus on that list above (which is what WE do best in your business – on your behalf).


Want To Explore If We're A Good Fit For Your Business Goals? LETS'S TALK

Book yourself in for a valuable complimentary Marketing Strategy Consultation where we can go over your Business Model and Goals to see if we’re a good fit (and rest assured, if we aren’t I’ll be straight and tell you, and suggest some alternative options for you).

Whilst we always use our proven core pillars in our Clicks To Growth System, our campaigns are always bespoke, because every business is different, and so deserves a tailored approach.

I trust her implicitly with my brand and my business

“Tanya is quite simply amazing at navigating the ever-changing waters of Facebook Ads and their tricky Terms of Service!! I’ve used her for campaigns ranging from Page Likes, to Content Promotion, to Lead Generation and I trust her implicitly with my brand and my business!

Her tracking, stats and reporting are top notch and she always has my results as her foremost priority!

I recommend any small to large business considering FB for an advertising platform to set up a strategy session with her and then HIRE her quickly! She will become an invaluable asset to your growth!”

Carrie Wilkerson, The Barefoot Executive

Author, Speaker, Consultant

I highly recommend Tanya as a business partner

“As President of a Coach Training organization, my goal is to continue to deliver high quality training for my students. I hired Tanya to develop and deliver a content rich, high quality, customized and affordable module on getting clients and she over-delivered! The students raved about her training and how she helped them understand the ‘what and why’, and most importantly create an implementation plan on ‘how’ to get clients. I highly recommend Tanya as a business partner.”

Janice LaVore-Fletcher

Founder and President, Christian Coach Institute

Who is this not for:

If you are currently in the phase where you’re still figuring out what you sell, this process is not yet for you.

If you aren’t in a position to be prepared to pay for traffic and leads to grow your business this is definitely not for you.

If you prefer to learn how to do all your ads and lead generation yourself, this is not for you – but there are some great trainings out there on the internet that you can work your way through.

Words Are Vanity, Results Are Sanity!

Let’s cut to what really matters – Results!

 

Here’s a snapshot of some of results achieved with the businesses we’ve partnered with. Click the tabs above to see more

We’ve worked with a variety of different businesses – including global ‘Personality’ driven brands as well as Brick ‘n Mortar businesses. This gives us the unique position of having been able to help widely varying business styles get results.

Global Speaker, Author and Business Coach

We ran a Lead Generation campaign which resulted in 1,325 brand new targeted leads being added to her business at an average cost of $2.01 per lead. She was then able to ascend them into her funnel for paid programs and coaching.

High Level Executive Coach, Speaker, Author and Educator

 

With his previous marketing each week’s vlog was getting only a couple of hundred views. We are now getting his vlog content viewed by a targeted audience of thousands, for pennies per view, to introduce him to a new audience, which we are able to follow up with a ‘nurture and convert’ Lead Generation campaign. Following on from this we are now getting targeted Leads for less than $1.50 per lead on average, with a 76% conversion rate on the optin page.

 

Large Independent Retail Store

 

With staff of over 100 this Store was struggling to stay relevant in the face of local ‘chain store’ competition. We used a combination of Ads and Contests (promoted by ads) to build their fanpage from zero to over 4,000 hyper-local fans, and add over 1,000 local people to their marketing email list. They are now able to email out seasonal offers and promotions any time they want to increase footfall in the store, as well as target Facebook offers to local customers.

Holiday Cottage Accommodation Provider

This was a brand new Holiday Cottage, which, following renovation, had no presence in the market at all. We ran a targeted campaign to promote the Holiday Cottage specifically to people wanting to bring their dog on holiday. With a modest start up ad budget of £100 we got 2 direct holiday bookings, worth multiple times the value of the ad cost,  plus we established them with their target market, which created further interest for future bookings.