Why It’s Good to NOT be a Guru – And Even To Amplify That Fact!

As I was scanning my emails today my eye was caught by one from Denise Duffield-Thomas (owner of Lucky Bitch), and her post about ’37 Lessons From Becoming A Millionaire’. Of those 37 lessons, one in particular lunged out at me – it was this :

“I’m a Contributor, Not a Guru – As soon as I gave myself permission to contribute to the conversation of women and money, and not have to be a guru or expert, then my business became fun. If you really care about a topic, be a contributor. Who cares if you don’t know everything. You don’t have to be the best to make a difference to someone.”

What a gem!

How many of us are hanging back in our businesses (especially if we’re in the coaching / consulting / ‘expert’ niches) because we’re telling ourselves that we’re not

Good enough…

Ready enough…

Well-known enough…

Qualified enough…

Worthy enough…

Well connected enough…

…to actually get out there and start sharing our story and what we DO know…and more importantly how that can help people.

That simple re-frame : “I’m a contributor, not a guru” suddenly makes all those excuses we tell ourselves (which keep us playing small in business) redundant!

You might be wondering what on earth this has to do with Paid Traffic and business growth strategy (which is mostly my ‘thing’).

It’s this :

When I work with clients I tell them that using paid traffic is a sure-fire way to AMPLIFY your business message. But it’s not a silver bullet. And I won’t work with clients who don’t operate with integrity. If you’re trying to sell a pile of poop…I’m not going to use ads to dress it up in gold sprinkles to help you make more sales of said poop!

But here’s the thing – I also see a lot of people holding back from using paid traffic (or other business growth strategies eg videos and stories) – even though their business could benefit from it – because they are still hanging onto the belief that they aren’t ‘Guru enough’ to go to that next level.

Be good at what you do – of course. But you don’t have to have ALL the answers, and be the BEST to still be able to make a valid contribution in your niche.

Maybe it’s time we let go entirely of that G.U.R.U. word from our entrepreneurial brains? In my opinion it’s overused anyway – and if someone is describing ‘themselves’ as a guru? Meh…my BS detector gets flagged quicker than my dog doing a disappearing act when I get the dog shampoo out and whisper ‘bathtime’!

If we focus on being the best CONTRIBUTORS we can be…growth will surely follow.

What do YOU think?

You can see in the picture – I have just received a nifty little phone-grip thingy in the post this week, which sits a-top my dinky desktop tripod. Looks like I just lost my excuse for not doing some FB Live videos, right?! Showing up and contributing!

Watch this space!

PS – This post is as much for me as it is to inspire you too hopefully! As you can see – I struggle to even take a selfie without hiding behind a lovely filter or two! Note to self : “Dear Tanya, your audience does not care that you don’t have flawless skin, perfect hair, and straight white teeth. Just give them the good stuff that is in-between your ears, flavoured with a unique splash of life-experience-sauce. That is good enough all day long”


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