The Tale of Two Customer Journeys

The Tale of Two Customer Journeys

The Tale of Two Customer Journeys aka - how to build a business which lasts, by putting customer care at its heart This is the tale of two customer journeys, and whether doing business with you is painful or pleasurable? Let me share these two different experiences I...

read more
Three Fundamentals To Avoid Email Bloat

Three Fundamentals To Avoid Email Bloat

Three Fundamentals To Avoid "Email Bloat" How To Ditch The Curse of Over-Stuffed Copy and Write Compelling Emails Your Audience Can't Wait To Open I vividly remember my first “urgghh I ate too much” moment. I was eleven and I’d gone to a friend’s birthday party at the...

read more
How To Write Copy That Flows

How To Write Copy That Flows

The Small But Mighty Marketing Show - Episode 08 How To Write Copy That Flows (& Why It Matters So Much) Does your marketing copy pass 'The Breath Test'? Are you inadvertently putting in stop words, which rip your reader out of their emotional state, and plonk...

read more
How To Overcome Objections In Your Sales Copy

How To Overcome Objections In Your Sales Copy

The Small But Mighty Marketing Show - Episode 07 How To Overcome Three Common Objections In Your Sales Copy (& Help Your Prospect Make A Buying Decision) It’s not that I was being indecisive….I’d read from top to bottom….I’d pondered dreamily about how fantastic...

read more
The One Thing Your Website Must Do

The One Thing Your Website Must Do

The Small But Mighty Marketing Show - Episode 04 The One Thing Your Website Must Do When someone arrives on your website home page there's just ONE thing on their mind... …what’s in it for me? And to address this burning issue there are 3 simple questions you need to...

read more
How to Write Better Email Subject Lines

How to Write Better Email Subject Lines

The Small But Mighty Marketing Show - Episode 02 How To Writer Better Email Subject Lines With These 4 Different Styles Are you unwittingly shooting your email marketing in the foot, by treating the email subject line like the poor relation? I know it’s tempting,...

read more