5 Tips To Get Customers Raving About Your Business
It’s one thing to use strategic marketing to get customers for you business, and quite another to build a base of raving fans. Doing the first one gets the business, but having the second expands and grows your company faster than could imagine!
But how do you go about creating a culture in your company where your customers are not only recommending you, but are your most ardent evangelists?
We’re sharing 5 great ways to turn your customer base into your loyal brand advocates!
1. Deliver Awesome Value
This is one of those comments which should be followed by the statement “It goes without saying…” but awesome value can often be in surprisingly short supply!
But nothing says more about your business than the quality of products and services you deliver, along with the way you deliver them. We have become almost pre-conditioned now to expect mediocrity – particularly in the ‘service’ part of business in the UK – where being served by a dull-eyed store assistant with a weary sigh and an apathetic attitude has become all too common.
But you can use this to your advantage. When truly wonderful stand-out value is given to customers they are apt to tell the known world all about it! These days that can be a very real boost, as a positive Tweet or Facebook post (which will then be seen by their hundreds of connected friends) can genuinely set you apart from the competition, and send new customers to your business!
For example – how about offering complimentary gift-wrapping when people purchase, or a glass of bubbly with a haircut, or a collect and deliver service with a car valet etc. Look for ways to make people’s life easier and they will thank you for it!
Also, don’t be afraid to ask people to post out onto social media if they comment about receiving great service or awesome value when you’re serving them.
2. Reach Out To Your Best Customers
Most businesses have a core of loyal long-standing customers who return frequently. They can provide you with very important market insights, and can also be key ‘influencers’ to encourage other people to do business with you!
Take the time to draw up a list of your very best customers and actively look for ways to reach out to them. This can pay off in several ways. Talking to them helps you understand what it is that ‘ideal’ customers such as them, like about your products and services, as well as what additional services of offerings they might like to see from you.
For example if you were a store you could hold an invitation-only VIP evening for them, or if you were a B2B business you could pass them some referrals or lay on a webinar for them with a presentation which you know will help their business in some way.
Taking the time to make your best customers feel special is a great way to build the relationship, and helps set up a feeling of reciprocity where they will want to do something to help your business in return.
3. Ask For And Reward Reviews
Reviews are like gold these days and are featuring ever more prominently on platforms such a Google Places/Local and Facebook. More and more people seek recommendations online before making buying decisions, so it’s worth inviting your best customers to leave a review.
It’s always nice to reward customers who take the time to leave you a review, although it’s advisable to do this after the review has been posted so there is no hint of you simply ‘buying’ their review. Moreover, receiving an unexpected token of appreciation from you will only further endear you in their eyes.
4. Deal With Problems Like a Rockstar
Let’s face it – no matter how hard you try to keep customers and clients happy, there will inevitably be the few who are dissatisfied with your product or service – that’s just a fact of business life!
It’s important that you monitor the buzz about your company and products with your customer service department, and more importantly in social media, which is where a lot of dissatisfied customers tend to head these days to get issues resolved. Be open, honest, and proactive when you discover an issue. Very often, you can resolve the problem quickly and build a reservoir of goodwill with that customer. If your product or service just isn’t a good fit for them, offer an alternative that would be better.
Often an unhappy customer can turn into an uber loyal fan if you handle their complaint with speed and integrity. You’ll have created a raving fan for life, and don’t think they won’t spread the word!
5. Give Beyond What’s Expected
Look for ways to constantly be giving, and this doesn’t necessarily have to always mean a coupon or special deal. Useful content, free webinars, ‘member’s only’ perks, and customer appreciation events or specials can all serve to keep your brand front of mind as someone your customers like to do business with, and more importantly recommend to their friends.
Here at More Business Buzz for example we GIVE to our clients before they ever pay us a single penny! We insist on conducting a Website MOT before we ever take them on – which has a value of at least £149 – so that we can be absolutely sure that we can indeed add value to their business. We make clear profit-making suggestions about how their web-presence can be improved (if needed) – and only once we’re convinced ourselves that we can increase your business’s profits will we progress into a taking you on as a client on. If we can’t add value to the business we won’t take a penny off you.
So you can see that there are many opportunities to create raving fans for your brand.
Does it require that you go the extra mile?
Yes, almost certainly it does.
But that’s what separates a great business from a so-so one isn’t it? So get your thinking hat on, and implement a couple of these strategies straight away. Customer loyalty is hard won, but it’s yours for the taking if you DO go the extra mile!
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